When considering factors that influence the budget for your campaign, it's important to recognize VONQ's strategic approach to sourcing job campaigns from various job boards. While many job boards operate on a flat fee per posting basis, VONQ's objective is to procure these campaigns at the most competitive rates possible. To achieve this, we leverage our extensive network and negotiate favorable terms with job boards, ensuring that our clients receive the best value for their advertising investment.
The budget that is presented to you for a campaign is based on the cost-per-click (CPC) model for job advertising. This means that the cost of the campaign is determined by the number of clicks that your job ad receives, multiplied by the CPC rate. The CPC rate is determined based on several factors, including the job title, location, and target audience.
The budget estimates are determined by our algorithms based on data from past campaigns, including their success and performance. Our goal is to provide you with a budget that will maximize your exposure and reach the most qualified candidates.
It is worth noting that while you may have more control over the budget when advertising directly on the job board, our platform offers a more streamlined and cost-effective solution for advertising your jobs. By presenting a budget to you upfront, we take the guesswork out of determining your advertising costs, allowing you to focus on reaching the right candidates for your open positions.