Social media works on a CPC (cost per click) basis, which means you only pay for the traffic that is delivered to the customer's website.
We have created multiple products per social media channel with pre-set budgets that vary in price, this is to accommodate different budget levels. The higher the budget, the more exposure and clicks you will generate.
The cost per click fluctuates depending on many factors such as location, and how popular that target audience is amongst bidders. Based on performance data and by using programmatic targeting, we will deliver the best reach and relevant exposure within the target group.